Volvo C30, S40 and V50 DRIVe gain extra attitude with R-Desi

Bob · Apr 24th, 2009, 20:40

Volvo has strengthened its DRIVe range by combining the DRIVe technologies with its sports-inspired R-DESIGN bodykit to offer C30, S40 and V50 models with low levels of emissions and the highest levels of visual appeal

Click here to read the full report

Clan · Apr 24th, 2009, 22:18

with the new scrap allowance a new C30 DRIVe can be got for under £12000 , volvo give £1000 and the government give £1000 ...

GMcL · May 8th, 2009, 18:49

Who'd be a car designer/engineer ?

Your brief is to reduce the CO2 rating of a sub-brand within the range but, as the parent co. doesn't have money to burn, you have to modify existing product.
You set about the engine mapping and gearing of the most efficient engine in the range, smooth off the bodywork, fit under trays to smooth off and reduce underbody drag. Cap it off with specific alloy wheels again to reduce drag.
Marketing then come along and say good job guys but it's a bit plain, can we stick on a body kit and put some bling wheels on pushing the emissions up from 104g/km back to 119g/km. Maybe no big deal in the UK at present but when you start paying x pounds per g of CO2, that's an extra 15*x per year for a bodykit and some wheels.

Don't you just love marketing ?

Apr 24th, 2009, 20:40	#1
Bob Club Director Last Online: Yesterday 14:17 Join Date: Nov 1999 Location: From Neath, now London View Photos By: Bob	Volvo C30, S40 and V50 DRIVe gain extra attitude with R-Desi Volvo has strengthened its DRIVe range by combining the DRIVe technologies with its sports-inspired R-DESIGN bodykit to offer C30, S40 and V50 models with low levels of emissions and the highest levels of visual appeal Click here to read the full report

Apr 24th, 2009, 22:18	#2
Clan Experienced Member Last Online: Yesterday 22:51 Join Date: Jun 2007 Location: L/H side	with the new scrap allowance a new C30 DRIVe can be got for under £12000 , volvo give £1000 and the government give £1000 ... __________________ My comments are only based on my opinions and vast experience .

May 8th, 2009, 18:49	#3
GMcL 0's and 1's Last Online: Apr 26th, 2024 11:04 Join Date: Nov 2006 Location: -	Who'd be a car designer/engineer ? Your brief is to reduce the CO2 rating of a sub-brand within the range but, as the parent co. doesn't have money to burn, you have to modify existing product. You set about the engine mapping and gearing of the most efficient engine in the range, smooth off the bodywork, fit under trays to smooth off and reduce underbody drag. Cap it off with specific alloy wheels again to reduce drag. Marketing then come along and say good job guys but it's a bit plain, can we stick on a body kit and put some bling wheels on pushing the emissions up from 104g/km back to 119g/km. Maybe no big deal in the UK at present but when you start paying x pounds per g of CO2, that's an extra 15*x per year for a bodykit and some wheels. Don't you just love marketing ? __________________ 2011 Volvo S60 D3 R-design Premium - 2020 Focus ST estate automatic - 2020 KIA eSoul 150kW 64kwh EV Previous: 2005 Volvo S60 D5 Sport - 2017 Focus RS

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