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Volvo new logo

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Old Sep 29th, 2021, 08:32   #11
BlueDevil
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You should (R) it and get payed some serious money for that fabulous design and all the hard work that went into it.

I think at least €250k would be in order.
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Old Sep 29th, 2021, 12:30   #12
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After decades of coming up with brilliant ideas, over-engineering them and then complicating the living daylights out of them, Volvo have gone from one extreme to the other!

Poor idea, under-engineered and seriously simplified!

Result?

FAILURE!!!
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Old Sep 29th, 2021, 13:20   #13
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Quote:
Originally Posted by Polestar Pete View Post
I'm driving a semi-milkfloat and the now logo does nothing for me.

It's more of a Wingding than a logo.
That's Exactly what it is , for the digital marking of electronic paperwork ..

Our joint presence in digital channels is rapidly increasing, so we need to future-proof the brand when it comes to its design in this environment. With the new, updated 2D iron mark, we want to convey simplicity, strength and a sense of modern innovation based on a rich heritage.
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Old Sep 29th, 2021, 13:25   #14
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Originally Posted by Clan View Post
That's Exactly what it is , for the digital marking of electronic paperwork ..

Our joint presence in digital channels is rapidly increasing, so we need to future-proof the brand when it comes to its design in this environment. With the new, updated 2D iron mark, we want to convey simplicity, strength and a sense of modern innovation based on a rich heritage.
Are you suggesting the new logo is purely for electronic paperwork and the one on the car badges etc will remain the same? After all, they exist in a 3D world, not a 2D virtaul paper world.........
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Old Sep 29th, 2021, 15:34   #15
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Are you suggesting the new logo is purely for electronic paperwork and the one on the car badges etc will remain the same? After all, they exist in a 3D world, not a 2D virtaul paper world.........
thats volvos own words ...

they also say they will be phasing out the 3d blue and silver ones we have had since 2005
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Old Oct 4th, 2021, 00:08   #16
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it's the same with the Volkswagen logo

it went from the blue and silver one to a black and white you see outside dealerships now its like the volvo one is a copy of the vw style
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Old Nov 10th, 2021, 18:18   #17
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Originally Posted by T5R92011 View Post
Here is my design for a new Ford Logo:



What do we think?
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Old Nov 14th, 2021, 16:59   #18
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Go to any car manufacturer website, and every logo has changed to same style.

Has some kind of law just been passed where every logo has to be minimalist and flat?
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Old Nov 14th, 2021, 22:17   #19
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Originally Posted by T5R92011 View Post
Go to any car manufacturer website, and every logo has changed to same style.

Has some kind of law just been passed where every logo has to be minimalist and flat?
It is for the "Digital age" apparently best for printed matter .. Hmmm
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Old Nov 17th, 2021, 18:52   #20
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Completely off topic I know but how much did Aberdeen Investments pay some marketing company to come up with their new name & branding ?

Saw it on the Rugby at the weekend - abrdn - & thought who the hell are they.
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