JLS (apparently they can sing) and Volvo

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JLS (apparently they can sing) and Volvo

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JLS (apparently they can sing) and Volvo

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Sep 5th, 2012, 13:33

allplayandnowork

Junior Member

Last Online: Jul 15th, 2023 23:32

Join Date: Apr 2012

Location: Thanet

Quote:

Originally Posted by markwar4

This is ridiculous. Why are Volvo wasting money on product placement targetting an audience that are not old enough to drive.

Waste of money that could have been spent better elsewhere.

Dad - today we are going car shopping
Daughter - nooooo
Dad - we are going to look at a volvo
Daughter - noooooooooo
Dad - JLS drive one
Daughter - Lets buy a volvo Daddy

This is an audience that is old enough to pester and influence. None of them are old enough to buy tickets to a JLS convert but they seem to sell tickets to their parents (who I am sure would rather spend their money elsewhere).

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