V40 radio ad

[Loskie]

“Made in Sweden, tuned for Britain”.


The above tag line is being used on a local radio ad for Volvo V40 R design.


Is the V40 built in Sweden or in Ghent or somewhere else?

If not sweden I think it is quite misleading.

[GrahamBrown1]

It's built in Belgium along with the Mazda 3 and Ford Focus! They share the same platform/ chassis i belive

[OldCroc]

I also heard that they were made in Poland???

[Loskie]

A lot of parts are but I am not sure about assembly.

[Brodick]

The current generation V40 is built in Ghent alongside it's larger sister Volvos
possibly also in Malaysia. Though deep down knows where its real homeland is.

Mazda 3 is built in Japan, Taiwan and Columbia. Sure I also read about a site in Iran (not 100% on that though)

As far as I know the Ford Focus is built in Saarlouis, Germany amongst other places. Certainly not Ghent

As always stand to be corrected.

[GrahamBrown1]

Originally Posted by Brodick

The current generation V40 is built in Ghent alongside it's larger sister Volvos
possibly also in Malaysia. Though deep down knows where its real homeland is.

Mazda 3 is built in Japan, Taiwan and Columbia. Sure I also read about a site in Iran (not 100% on that though)

As far as I know the Ford Focus is built in Saarlouis, Germany amongst other places. Certainly not Ghent

As always stand to be corrected.

Me to, my mate just ordered and recieved his v40 t4 and when he asked where it was built this is what the salesman told us. I suppose plug one into vida, if it's like my s60 it will tell you which factory it came out of

[Loskie]

Ford Ghent factory shut

http://www.theguardian.com/business/...tory-uk-unions

[Brodick]

Originally Posted by GrahamBrown1

Me to, my mate just ordered and recieved his v40 t4 and when he asked where it was built this is what the salesman told us. I suppose plug one into vida, if it's like my s60 it will tell you which factory it came out of

Stupid salesman. I stand by my earlier post.

Volvo has done a lot of work on the chassis and a lot to distance the v40 from the Focus.

[RoyMacDonald]

Originally Posted by Brodick

Stupid salesman. I stand by my earlier post.

Volvo has done a lot of work on the chassis and a lot to distance the v40 from the Focus.

Volvo designed both chassis.

Also rework the D2 engine to meet their standards.

All the other engines are designed and made in Sweden I believe.

I think only the XC90 is assembled in Sweden from looking at what is assembled in Belgium, but I might be wrong on that.

[andymcp]

I heard the radio ad just after Mrs McP picked up her V40. So next time I did take more notice of how the car performed on the less than great UK roads (and we were in Argyll & Bute, possibly the worst road network available). Hers is an R-Design with all the harsh-ride options ticked, and I have to say it was more than pleasant, certainly on a par with my cruising sofa V60 on its standard 17" wheels. I had an SE Lux V40 courtesy car and that was wonderfully sorted for the local potholes too, so I might question the Swedish part of the radio ad, but the chassis part I'd completely agree with.