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Old Dec 21st, 2010, 12:57   #10
Volvophile
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Originally Posted by nomashedswede View Post
Not sure about that one - Ford`s money transformed Volvo (as a business), and the same can be said of Jaguar, Aston Martin and, to a lesser extent, Land Rover.
Ford weren't much better for Volvo than GM were for SAAB. During their ownership they cancelled many projects Volvo had going, such as the converting of their modular engine range to gasoline direct injection and many other things. What Ford did was raid Volvo of all its safety knowhow and use it for their own range of cars, particularly for the US. It also can't be argued that Volvo quality is nowhere what it used to be since the Ford based models started rolling out. Everything now feels built down to a price and ergonomic design seems to have gone out the window.

Ford helped Land Rover out a good bit because the company was basically a basketcase when they were acquired. In my opinion they did very little for Volvo except make them loss making and move the brand downmarket.
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