Dec 7th, 2011, 23:46
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#11
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Young Volvo driver
Last Online: Nov 16th, 2021 22:54
Join Date: Aug 2011
Location: Scotland
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Quote:
Originally Posted by fenton_jd
Volvo are trying too hard.
They need to physically MAKE cars for their target audience.
The C30 did that brilliantly.
C30 audience - Young Men and Women with a decent salary.
S40 audience - Young Men and Women who wanted a premium badge, which wasnt german.
V50 - Rep car.
S60 (old) - Grandad's safe reliable car/ criminal busting T5 police car.
S60 (new) - In R-Design form, a real aggressive 3 series/ A4 alternative.
What the hell are they going to achieve by putting JLS in S60's and XC60s?????
Thats like BMW putting Lee Nelson in a 7 Series for a marketing campaign.
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Agreed
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