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It was the result of the Galaxy project, which got its name because it was aiming for the stars.
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Bob, BRILLIANT!, I spat my tea. Got any more? That's so corporate. You gotta grin. Only a corporate could grasp 'aiming for the stars' with a straight face. It's some of that, "You can't be sincere unless you're sincere", or it's "Because
we care". Love it.
I once attended a "Winner's" Training course.
For "WINNERS!!!". Obviously?... do keep up.
The take-home present was a card. Inside the card proclaimed, "Now you know what a "WINNER!!!!" looks like!"
I treasure it always. It forced me to buy a BMW.
The card had a mirror.