Quote:
Originally Posted by markwar4
This is ridiculous. Why are Volvo wasting money on product placement targetting an audience that are not old enough to drive.
Waste of money that could have been spent better elsewhere.
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Dad - today we are going car shopping
Daughter - nooooo
Dad - we are going to look at a volvo
Daughter - noooooooooo
Dad - JLS drive one
Daughter - Lets buy a volvo Daddy
This is an audience that is old enough to pester and influence. None of them are old enough to buy tickets to a JLS convert but they seem to sell tickets to their parents (who I am sure would rather spend their money elsewhere).