[Volvo2002]

Originally Posted by fenton_jd

Volvo are trying too hard.

They need to physically MAKE cars for their target audience.
The C30 did that brilliantly.

C30 audience - Young Men and Women with a decent salary.
S40 audience - Young Men and Women who wanted a premium badge, which wasnt german.
V50 - Rep car.
S60 (old) - Grandad's safe reliable car/ criminal busting T5 police car.
S60 (new) - In R-Design form, a real aggressive 3 series/ A4 alternative.


What the hell are they going to achieve by putting JLS in S60's and XC60s?????

Thats like BMW putting Lee Nelson in a 7 Series for a marketing campaign.

Agreed