I have to agree with the grille badge - I can see were all the car makers are coming from trying to create a unique branding grille / badge image but I reckon Volvo have it all wrong. It looks very cheap, and to top it off, if it's anything like the XC60 they are tacky as hell with a satin finished silver plastic.
As for the spaced out 'V O L V O' logo on the back of the new cars... looks awful too.
I know concepts are only concepts but the curves of the new S60 pictured isn't winning me over!