I've never owned either car. But when the 740 appeared I thought it was stunningly beautiful and I've wanted one ever since. I especially liked the saloon model with that sharp, near vertical, rear screen. The old 240 seemed very old fashioned by that time.
But it is characteristically volvo, and I think I would gladly have one now if one came my way, in preferance to the modern styling of cars. What puts me off cars these days is their windscreens have a very shallow rake, and the 'A' pillars are annoying at roundabouts and stuff, trying to look around them. The acres of black plastic dashboard in front of me. The tight squeeze trying to sit in them. There's a lot to like about older cars over new ones.
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